You’ve been working hard on your website but you aren’t getting any organic traffic or new leads. If only you knew exactly what was causing the issue and what to do about it.
Improving your website doesn’t need to be difficult. Just use my 112-step website health checklist to pinpoint the problem areas, and then begin fixing them bit by bit.
Figure out where your website stands. Get more organic traffic with this handy checklist: [CLICK HERE TO DOWNLOAD]
What’s Covered in The Website Health Checklist?
The website health checklist is a spreadsheet broken up into 10 parts. I recommend you just download it to get started. But here’s a brief overview of everything included.
1. Basic Web Design
If you want your website to work, it needs the right design. The good news is it’s not that hard to throw up a decent website these days. The bad news is there’s a number of basic things you may have overlooked when designing your site.
Below are some things you should do to make sure your site doesn’t fail in the eyes of search engines and site visitors.
- Is the site mobile friendly?
- Is there a site search function?
- Are site bread crumbs deployed?
- Are your social media links displayed?
- Is your main Call-to-Action visible above the fold on your highest trafficked pages?
- Is there proper site navigation in the header?
2. Technical SEO Issues
Technical SEO issues are usually pretty boring, but they’re really important. You probably have some technical SEO issues that are costing you search engine traffic. The checklist will help you to finally fix them.
Here are some of the top technical SEO issues your website must fix:
- Site Redirects To Preferred Version
- SSL Certificate Installed
- Page Speed Faster Than 2 Seconds
- Google Analytics Exists
- Conversion tracking set up properly
- Robots.txt Exists and set up properly
- Sitemap(s) exist and set up properly
- HTML Sitemap Created and linked in Footer
- Website Submitted to Search Console
- Keywords and Anchors Mapped Properly
- Internal Links Pointing To Home Page On Main Pages
- All Footer & Header Links Work
- Website Sandboxed
There are numerous SEO mistakes that can plague your site even if everything else is done right. One of the biggest in my opinion is indexing pages you don’t want search engines to crawl, thus eating up your crawl budget.
Here’s a list of some pages you probably want to get no-indexed or no-followed:
- Thank You Pages
- Post Tags
- Product Tags
- WordPress Directories
- Account Pages
- Media Attachments
- Category Pages
- Thin Content or No Value Pages
- Meta Keywords
4. Website Architecture
The architecture of a website is one of the most important aspects when it comes to optimization. Both on-page SEO and off-page SEO usually meet at a shared landing page/post, which in turn is supported by internal links within.
That’s why it’s so important that this core element of your SEO strategy is optimized for both search engines and users.
5. Google Search Console
You’ve probably heard of Google Search Console (formerly known as Google Webmaster Tools). Not only will it help you monitor the progress of your SEO efforts, but it will allow you to more easily diagnose and resolve those pesky 404 errors we all dread so much.
As part of the website health checklist you will check that your site is in good standing on google search console.
6. Google Analytics
It is very important to track your goals in Google Analytics. Google Analytics helps you see how people find your site, how long they stay there and even where they go after that.
You need to create a goal for every page on your website which lets you know how often visitors completed that action. This way, you’ll understand what content is most valuable to your users.
7. Schema Markup
Schema markup is one of those terms you may have heard but not quite sure what it actually means. Until recently I hadn’t done too much in the way of schema markup. So I did a little bit of research on what it actually means and why it’s so important.
Schema markup refers to using tags in your web pages to tell Google certain things about your content. This helps search engines easily index your site and create better search results for users.
Check out this interview with SEO expert Chase Reiner to learn more:
8. Plugins (wordpress only)
These are the core plugins that I tend to install on every site. There are many many more, but I tend to stick to these. You probably don’t need all of these plugins on every site.
Too many plug-ins will slow your site down. But each of these plugins has its place in improving the health and quality of a website.
- WPSSO Core
- Smusher or other Image Compression
- Broken Link Checker
- SOGO Add Script Header Footer
- “410 for WordPress”
- UpdraftPlus – Backup/Restore
- Simple Sitemap
- WP Fastest Cache
- Markup (JSON-LD) structured in schema.org
9. Google My Business Optimization (Local Only)
Local SEO is about ranking your business in the local search results. Getting a listing on Google My Business (GMB) is step one to getting a listing in the local pack. GMB is owned by Google so it has always been a naturally SEO-friendly platform.
This means that there are several ways you can optimise your GMB listing to increase the chances of appearing in local search results and ultimately drive more customers from there.
Other things to improve to optimize your Google My Business:
- Physical Address
- Service Location
- Correct Hours
- Multiple Categories
- Responding to Reviews
- Keyword Stuffed Title Tag
- Using Post Capability
- Answering Questions
- Using Promotions
- Continually Posting Content
- Services Photos
- Inside Location Photos
- Outside Location Photos
- Team Photos
10. Page Speed Optimization
It’s important to have a fast website, especially with the rise of mobile. More people are searching the web on their phones than ever before. Visitors will not stay on a slow website for very long. They’ll leave the site and look for a faster one with a better experience.
Increasing the website loading speed can significantly affect the traffic and conversion rate of a website. At least 50% of web visitors are expected to leave a site that takes longer than 3 seconds to load, and 40% of them will not revisit slow sites. So it’s very important for your business to have a website that loads quickly.
Google has confirmed many times over that web page speed is a very important ranking factor.
It has been reported as a top ranking factor in Webmaster Tools and the Google Chrome web browser even displays a warning when you visit a page that isn’t optimized for speed.
You may not think page speed matters, but every millisecond could be costing your site traffic.
Thanks for reading and if you found this helpful, please download my website health checklist.
Download this cheatsheet and learn how to optimize the under-performing parts of your website to start generating more traffic, leads, and sales.